The second edition in Collective Arts' Boards & Beers collab series partners with Whistler ski & snowboard company, Prior. This limited edition Collective Lager series features four Canadian artists and celebrates the undeniable creativity in both industries.

I led the packaging design and campaign identity for this collaboration. I was responsible for the label design and art curation from start to finish. I also created the look & feel of the multimedia campaign assets to promote the collab and associated contesting on CAs social and email platforms.